Which of the following is not a market growth strategy?

Market differentiation is not classified as a market growth strategy in the same way as the other options. Market growth strategies typically focus on expanding a company’s reach in existing or new markets and enhancing product offerings to increase sales.

Market penetration involves increasing sales of existing products in existing markets, often through competitive pricing or marketing strategies aimed at increasing market share. Market development refers to introducing existing products into new markets, targeting different customer segments or geographical areas to boost sales. Product development is about creating new products to serve the existing market, thus driving growth through innovation and new offerings.

In contrast, market differentiation focuses on distinguishing a company’s offerings from competitors through unique features, branding, or superior quality. While differentiation can be part of a company’s strategy to enhance its competitive position, it does not directly address the aspect of increasing market size or sales volume in the way that market penetration, development, and product development do. It is primarily about positioning rather than growth strategies, which explains why it does not fit within the category of market growth strategies.