Which design approach intends to evoke emotional responses from users?

The choice that correctly identifies a design approach aimed at evoking emotional responses from users is the Attract/Converse/Transact (ACT) model. This model emphasizes the emotional journey of users when they interact with a product or service. It is based on three essential phases: attracting the user’s attention, encouraging conversation and engagement, and ultimately facilitating transactions or decisions.

By focusing on these emotional connections, the ACT model guides designers to create experiences that resonate with users on a personal level. This can include using visual aesthetics, storytelling elements, and interactive features that foster a deeper relationship between the user and the product. The strategic design decisions that come from this approach often aim to create memorable experiences that engage users emotionally, encouraging loyalty and ongoing interaction.

In contrast, technical design is primarily concerned with the functionality and performance of a product, while architectural design mainly focuses on the physical and spatial aspects of structures. Structural design, on the other hand, is primarily about ensuring stability and safety within physical designs. These approaches may consider user experience but do not specifically target the evocation of emotional responses in the same way that the ACT model does.