Which aspect is NOT considered in usability objectives?

Usability objectives focus on how effectively and efficiently users can interact with a product or system. This encompasses several key aspects, including usefulness, learnability, and effectiveness.

Usefulness refers to whether the product meets the needs of the user, while learnability indicates how easily new users can become proficient with the system. Effectiveness measures the extent to which the product successfully achieves its intended purpose when being used.

Competitive pricing, however, does not fall under usability objectives. While pricing may influence a user's decision to purchase or use a product, it is more a factor of market strategy and value perception, rather than how well the product performs or aids the user's experience. Thus, it is not a relevant consideration when evaluating usability objectives, which are specifically tied to the interaction and satisfaction levels of the users.