What is the main focus of market penetration as a growth strategy?

The main focus of market penetration as a growth strategy is to increase the share of existing markets. This strategy involves efforts to boost sales of current products or services within an established market, often by enhancing marketing efforts, improving product quality, reducing prices, or increasing sales promotions. The goal is to attract customers away from competitors or to encourage existing customers to purchase more frequently, thereby increasing overall market share without the need to develop new products or enter new markets.

While expanding into new geographical areas, developing new products, or creating entirely new markets are important growth strategies, they do not align with the specific aim of market penetration, which maintains a laser focus on maximizing share in existing markets.