What is a service mark?

A service mark is specifically designed to identify and differentiate the services of one provider from those of others. Unlike a trademark, which typically protects goods and products, a service mark applies to services and encompasses the name, slogan, or logo that represents a service. It serves as a source identifier, helping consumers recognize the origin of the service being offered, such as a restaurant, consulting firm, or any other type of service provider.

In this context, the distinction from other types of intellectual property is essential. Copyrights protect original works of authorship, such as literature or music, while design protections focus on the unique appearance of a product rather than its service. Patents, on the other hand, are granted for new inventions or processes and do not pertain to branding or naming services at all. Therefore, a service mark stands out as the appropriate term for identifying services in the marketplace.