What is a key benefit of involving users in the early stages of design?

Involving users during the early stages of design is essential because it ensures that the product developed aligns closely with what users genuinely need and want. By actively engaging with potential users, designers can gather valuable insights into the users’ preferences, pain points, and expectations. This can lead to more relevant and targeted design solutions, ultimately resulting in a product that is more effective in fulfilling its intended purpose.

When users provide feedback on concepts and prototypes early in the process, designers can make necessary adjustments before significant resources are committed. This early intervention can significantly enhance user satisfaction and increase the likelihood of commercial success, as the final product is better tailored to the end-user's needs. By putting user perspectives at the forefront of the design, the process becomes more user-centered, ultimately leading to better outcomes for both the users and the designers.