What does the term suppression refer to in the context of innovation?

The term suppression in the context of innovation refers to a slow activation of a new idea or adaptation. This concept highlights the challenges that often accompany the introduction of new ideas or products to the market. Suppression may occur due to various factors such as resistance to change, lack of resources, or insufficient understanding of the new innovation. It underscores a gradual process rather than an instantaneous acceptance, suggesting that even promising innovations may take time to gain traction. Understanding this dynamic helps innovators anticipate potential barriers and strategize effectively for a successful rollout of their ideas.