What characterizes configurational innovation?

Configurational innovation is characterized by making changes to both technology and the organization simultaneously. This type of innovation recognizes that achieving effective outcomes often requires an integrated approach, as advancements in one area can enhance or necessitate improvements in the other.

When both aspects are adjusted, it leads to more effective implementations and a greater chance of success. This duality often addresses how resources are utilized and how processes are structured, allowing organizations to optimize their operations and responses to market demands. By aligning technological advances with organizational changes, companies can achieve better overall performance and adaptability in a competitive environment.

In this context, options that suggest only changing technology or only changing the organization fail to grasp the holistic nature of configurational innovation. It emphasizes the interdependence of these two elements rather than treating them in isolation. No change at all would not qualify as innovation, as it implies a lack of evolution or progress.